Our Brand Footprint

Lifted Pilates

We support Lifted Pilates as their strategic content and marketing partner, helping drive both studio growth and national franchise expansion.

Developing and implementing Lifted’s multi-channel franchise marketing strategy

  • Creating UGC-led social content that builds brand trust and drives conversions
  • Producing performance-driven Meta ad campaigns across TOF, MOF, and BOF funnels
  • Leading weekly campaign planning, content creation, and rollout
  • Managing digital marketing tools, funnels, and conversion tracking
  • Providing brand-consistent content and community guidance to studio instructors

Molly Woppy

Baking bold moves – from shelf to social with an integrated campaign strategy

  • Developed a UGC-led campaign strategy to bring the brand to life through the voices of real customers
  • Integrated trade marketing, Out-of-Home advertising, and multi-channel consumer content for a cohesive national rollout
  • Aligned creative direction across digital and physical channels to amplify in-store promotions and drive sell-through
  • Strengthened brand engagement and visibility through smart, story-driven content rooted in community and nostalgia






Go Eco (Waikato Environment Centre)

Emma worked alongside Go Eco to support their community-led kaupapa through strategic content and storytelling. Her focus was on developing campaign ideas that honoured Te Tiriti, celebrated biodiversity and zero waste initiatives, and amplified the voices of local changemakers. The result was a grassroots marketing approach that aligned purpose with impact—creating meaningful connection with the Waikato community, online and off.

Hine Collection

Reigniting brand momentum through UGC and strategic content

  • Developed and implemented a user-generated content (UGC) strategy that revitalised a stagnant social media presence
  • Re-engaged the community through fresh, inclusive content that aligned with the brand’s values and audience
  • Delivered consistent, on-brand
    storytelling across platforms to strengthen brand recognition and digital growth

Waikato Women’s Refuge

Storytelling with heart – raising awareness through compassion-led comms

  • Created thoughtful, human-centred content to honour the kaupapa and build community trust
  • Supported communication strategy with a focus on increasing digital engagement without compromising safety or sensitivity
  • Helped establish a cohesive and consistent online voice aligned with organisational values

Good George Brewing

Strategic expansion meets creative storytelling

  • Developed and led the ANZ sales and marketing strategy, supporting successful international growth
  • Secured new overseas partnerships through compelling brand and product positioning
  • Produced content marketing initiatives to boost awareness, drive sales, and reinforce brand identity
  • Managed campaign performance, budgeting, and ROI optimisation to ensure marketing spend translated into impact








Organic Social

How We Help New Zealand Brands Compete

International brands have big budgets, but Kiwi businesses have big heart. We support New Zealand-owned and purpose-led businesses with affordable, high-impact marketing services that get results. Through organic social media, content creation, and UGC strategies, we help small brands become the first choice - not just the conscious one, in a market flooded with global giants.

Our Services

Flexible Jobs for Mums Returning to Work

We’re on a mission to make work actually work for mothers. Matriarch Media creates remote, part-time, and flexible job opportunities for women returning to the workforce after maternity leave. By making space for care and career, we’re rewriting what the future of work looks like - for good.

Join Our team

Online Courses & Workshops

Whether you’re shifting into a marketing career for more flexibility or re-entering the digital space after time away, our learning platform is here to support you. Our online marketing courses and in-person workshops are designed to help women build confidence, learn current industry tools, and stay ahead in a space that’s changing fast. Because no one should be left behind - or undervalued, just for taking a break.

Coming Up